As a part of this module, my team and I have started a new brand called Verde. A cleaning products range. Our idea behind the brand is to create products made completely environmentally friendly, Child and animal-friendly, aesthetically pleasing, attractive, refillable packaging with the use of natural scents and ingredients that appeal the sense of smell. The products are targeted at modern and intelligent group of people, who would appreciate the new take on cleaning products. It is also targeted at young adults who are yet to form brand alliances. The idea is for the products to be available for purchase in local supermarkets as well as online on their official website. The price will vary depending on the chosen product but it will not exceed £6-8 each. Our main goal is for the consumer to buy the product because of its affordability as well enjoy the benefits of a stylish, displayable product that does the job of cleaning better than any other brand.
