Does Levis Stick To Trend?

Today we had our first formative university presentation. It was focused on the brand Levis and whether or not it was on trend. This presentation followed a series of others focused mainly on trend. The reason my group and I chose Levi's is because our category was Denim. My last blog post also follows suit with street style photography on Denim. We saw a lot of raw hems, rips, holes, distressed denim and we wanted to see how that translated from both retail and street to a brand. Levis is of course extremely well know because the man who started the company - Levi Strauss is who invented jeans, so what better brand than Levi's? 

Fashion Photoshop.

 Throughout my life I have been a very creative person and with that comes learning about digital creativity. I have always been exposed to photoshop and it's tools. I mainly used it for the everyday touch up with lighting, selecting different parts of the photo that I didn't like or to change or remove something, but now that I'm on the FCP course, the usage of digital editing software has been heightened. We have recently been introduced to colour strips, colour stories, changing of colour to match the theme etc. Here is some of my work. Im really glad I'm back in the roll using photoshop and I'm excited to be learning new things and techniques that I am sure will come in handy in the near future. 

Fashion Conformity & Rebel

Tim (Our lecturer) was talking about how fashion has a way for confirming and rebelling over the years. As an example, he used the classic suit. It, throughout history has been conforming, and signifying a certain stereotype. Common denotations associated with it are, power, structure, strong, crisp, which are all words that are also used to describe a man, but Marlene Dietrich was one those rebels who removed sexuality or body stereotyping and wore whatever she pleased. She was known as one of the first celebrity, who was extremely contradicted for what she wore. She chose to wear a suit to places where all women were expected to wear dresses and look pretty. 

Pre Arrival To University

I have now officially started University! Its been a crazy busy with freshers week. I am absolutely in love with my course Fashion Communication and Promotion. It's exactly what I expected and everything I want to be doing. Before the course started, we were all sent a brief to start on a pre arrival task, where we had to explore and identify with examples of what we feel Fashion Communication and Promotion touch points. What and who, in our opinion, is translating, projecting, exploring fashion codes in an exciting or innovative way. Here are some of my examples from a range of different media.

For my digital example, I chose three of my favourite bloggers from different social media platforms like Instagram, YouTube and Blogging websites. Clothes encounters, SunbeamsJess and TessChristine. I think they are communicating fashion in an exciting and innovative way as the platform they are showcasing their style on has come up to light very recently. 6 years ago no one would buy clothes because someone on the internet said they liked it. However, in todays world, blogging is one of the biggest ways to market and promote a brand or product. I personally love these individuals because of their style or communicating. For example, SunbeamsJess isn't like any other girl on youtube who does a haul showing what she bought, in fact Jess showcases her love of fashion through lookbooks, where she has to find the perfect backgrounds, music and style of shooting that expresses her theme for the video. Tess on the other hand, is also a blogger but I have chosen to focus on her Instagram account as everything on there is also thought about; The layout, the theme etc. This picture for example, she wants to display her recent outfits, which is showcasing her opinion on the latest trend but it is a picture of Polaroid's. Polaroid's are a big trend this year anyway and mixing them together to them post as in Instagram is quite innovative.