I have now officially started University! Its been a crazy busy with freshers week. I am absolutely in love with my course Fashion Communication and Promotion. It's exactly what I expected and everything I want to be doing. Before the course started, we were all sent a brief to start on a pre arrival task, where we had to explore and identify with examples of what we feel Fashion Communication and Promotion touch points. What and who, in our opinion, is translating, projecting, exploring fashion codes in an exciting or innovative way. Here are some of my examples from a range of different media.
For my digital example, I chose three of my favourite bloggers from different social media platforms like Instagram, YouTube and Blogging websites. Clothes encounters, SunbeamsJess and TessChristine. I think they are communicating fashion in an exciting and innovative way as the platform they are showcasing their style on has come up to light very recently. 6 years ago no one would buy clothes because someone on the internet said they liked it. However, in todays world, blogging is one of the biggest ways to market and promote a brand or product. I personally love these individuals because of their style or communicating. For example, SunbeamsJess isn't like any other girl on youtube who does a haul showing what she bought, in fact Jess showcases her love of fashion through lookbooks, where she has to find the perfect backgrounds, music and style of shooting that expresses her theme for the video. Tess on the other hand, is also a blogger but I have chosen to focus on her Instagram account as everything on there is also thought about; The layout, the theme etc. This picture for example, she wants to display her recent outfits, which is showcasing her opinion on the latest trend but it is a picture of Polaroid's. Polaroid's are a big trend this year anyway and mixing them together to them post as in Instagram is quite innovative.
Following on with examples of print, I chose magazines that are publishes by individual brands. It focuses on showcasing their latest trends and products in store. These are available to pick up for free in their retail store or can be subscribed to every season. I find this quite innovative as its a spin on the everyday, classic catalogue but with a slight spin to make consumers feel like their getting something more. I also used aa double page spread from vogue as an example, where they were point blank showing their consumers the latest trends for the season.
Last but not the least, for retail, I chose Holister, Urban Outfitters and Zara as my examples. Holster is known to be very beachie and has that Cali girl vibe. To anchor this, The interiors is set up like a hotel lobby to signify to the customer that they are on holiday, somewhere sunny with beachy clothes and theme. They also have palm trees for an added effect. For Urban Outfitters, Their interiors almost reflects their clothes. UO is known to be quite quirky and extravagant, while being on trend. Their walls and decks are also constructed in a way where it represents the quirkiness. I also chose Zara as my last one as I think they have got their international marketing on point. Of course the logo is a big giveaway but what I found interesting is when I visited stores in India, Norway and the UK the interior decor was the exact same no matter which country you were shopping at. The shop assistants uniform colour was also the same across all store worldwide. This is very strong and projecting way to communicate a brand to a consumer.
I hope my first Uni blog post was interesting and I would also love to hear your opinions on who or what is influencing fashion codes in an innovative way.
Hope you're well.
Love,
Sanjana
