Market Visual Awareness Project | The Final Straw

Market Visual Awareness Project | Part Three

I am back with another update of my FCP project. I am now almost at the end of writing this report. One last straw and then I can start placing it all onto Indesign and thinking about the layout and design, which quite exciting.

For the section of the project, we are meant to come up with a creative way to communicate and promote using denim. Lets call is the 'next big idea'. I started with looking for inspiration as I've found myself doing before. I found so many things that inspired me but I didn't want to use something that was overdone. I wanted to step out of the box and think a little more creatively.

Imagine this - You're in a amusement park and you see those cut-out boards that people put their face in and take pictures? Are you with me? Now imagine that in a retail store. Maybe in a store window or somewhere inside near the denim section. Lets step it up, think about all the different trends that jeans have been through in the last few decades. As I've pointed out in one of my previous blogs, jeans have been through everything they possibly can. I wanted to show case how we got from the straight cut or bell bottom to skinny with ripped, or mom/boyfriend jeans with fraying. So in the end, Imagine a raw of cut-out cardboard faces with different jeans throughout history. This would relate to product to experience. Customers who walked into the store would not only be educated about the history of jeans but also enjoy the experience of put their faces in cut-out cardboards and post it on social media to share with their friends. This could also be a tactic of marketing and promoting.

I'm just adding some photos that I used as inspiration to help you imagine what I was thinking about.

Bangalore Street Style | City Series

 After such a wonderful response on my last street style post, I wanted to go out and take a few more photographs of outfits on the street that I really liked. At university, we've been given an extra brief with the summative project, which is a city series. This doesn't have any specific guideline but from what I understand, it is where we can post anything we like from different cities we visit. I am taking the path of street style. Every new city I visit, I will make it a point to photograph street style there. It will be interesting to see how unique or different the style is in each individual city.

The first city I visited is Bangalore in India. This was convenient as its only about an hour's drive from where my family lives. Bangalore is an up and coming city in terms of fashion. Its always been known for good sense of style in general compared to other parts of India but over the years I've noticed the drastic change in much the fashion has evolved here.

Market Visual Awareness Project | Part Two